brand identity.
“Brand does not equal identity - identity is the result of an effective brand.”
It takes more than just a logo!
Every business has a unique story to tell, all they need is a voice. That's where I come in! Together we will translate the heart of your brand into a cohesive visual experience that connects with your audience on all platforms. Consistency is the absolute key to creating a lasting impression with your client, from your apparel, stationery & signage to your online presence. Establishing a solid brand identity is an investment you will never regret.
What is Brand Identity?
Put simply, brand identity is a brand’s set of visual elements. We all have an identity, the same goes for a business, when a company communicates the tangible elements they use make up their brand Identity.
Logo, color palette, fonts, stationery, icons, website, social media, apparel, signage, messaging etc.
My job is as a brand identity designer is to help influence your audiences perception and recognition of your business by creating a consistent look and feel. With fresh eyes and an open mind, I will use a strategic approach to create the visual elements that are unique to your company.
Brand Identity Packages
Whether you are a new business or are looking for a brand refresh, you will need these important tools to be consistent and cohesive in your marketing and communications.
LOGO SET
Every brand identity project includes a full logo set
Full color horizontal and vertical layouts
Combination Logo & Wordmark
Symbols and Icons
Delivered in digital and print formats for all uses
COLOR PALETTE
A custom color palette developed to to strengthen your brand recognition.
Pantone, HEX, CMYK & RGB color codes provided
Logo set will be delivered in full color and single color versions
FONT SELECTION
Complementary fonts will be selected for your brand that are both flexible and comprehensive for all brand uses.
GRAPHIC ELEMENTS
Shapes, lines, patterns or other elements that are included in your brand’s visual theme.
MOCKUPS
Your logo set will be applied to mock products to test how it will work in the “real world”.
BRAND STYLE GUIDE
A reference document that describes the elements of your brand and ensures consistent communication. It includes logo specs, usage guidelines, color palette and typography.
