Over the last 40 years, Bee-J’s Office Plus has grown from a small boutique stationery store to a one-stop shop delivering full-service solutions for the workplace. Bee-J’s Office Plus rebranded to beePLUS Workplace Solutions to fully capture everything the business has expanded to offer with a new name and new look. The geometric bee cleverly has a pencil as a stinger, giving a nod to where it all began. The color palette of gold, amber and black are indicative of a bee and further strengthen brand recognition. The various brand collateral aligns with the brand identity, utilizing cohesive messaging and graphic elements throughout.
I consider Vaughan Graphics to be a key partner of ours. A significant challenge in our business is to maintain our identity with our ever-changing customer base. Having a professional image that clearly identifies what we can offer is critical on all platforms. Kyla is very intuitive and has helped us navigate our way from the initial concept to finished product seamlessly.
A key category for us to establish with our customers is commercial cleaning and Janitorial supplies. We are well established as a stationary supplier and felt that this line of products would be a great addition. Getting the message out that we can deliver toilet paper, paper towels and disinfectants as part of their office supply order is the challenge we brought to Vaughan Graphics. Kyla updated our Logo and came up with a theme that complimented our existing brand. The results went far beyond my expectations. What we ended up with was a vehicle that allowed us to showcase not only Janitorial supplies, but an endless list of virtually any category we wanted to showcase on any media platform.
With Vaughan Graphics, you don’t just get another graphic design company, you get a partner in business and an incredibly valuable perspective into how you can show the world that what you offer has value and is exciting -even toilet paper!
Jim LaFreniere - beePLUS Workplace Solutions - North Battleford, SK