As a well established accounting firm, HRO (Holm, Raiche, Oberg) was looking to rebrand as one of the partners has retired. Cleverly we rebranded the name from HRO - Holm, Raiche, Oberg to HRO - Honest Reliable On Point, still keeping the established brand at the core but breathing new meaning to the name. Utilizing the existing color palette, the new design combines color to illustrate the individuality of partners with fluid letters that flow into one another just as a unified firm works together. Like the business it represents, this flexible brand can stand alone as a symbol or together in the full logo.
As we have transitioned to a new brand, we have been extremely grateful for the creativity, freshness and style that Kyla brought to the table. The logo and our tag line captured the aspects of our business that we were going for with the new brand. Once the project was started, Kyla coordinated with the necessary steps to implement the change from the old to the new look. She had the contacts, the method, the thoughtfulness of getting our old look removed the new look implanted. Kyla focused on the important of our brand rollout so we could continue to focus on our business. We are thankful for Kyla for her bright fresh ideas and working work ethic as we move forward in a new direction.
Dallan Oberg - Partner, HRO Chartered Professional Accountants
Kyla was very wonderful to work with. She had the ability to listen to us, and then almost magically, and articulately, put together exactly what we wanted. Working with her has been very rewarding as she seamlessly and efficiently put together all of the pieces of our rebranding and dealt with the contractors to make sure we got exactly what we were looking for. She has made this process very painless for us. Her designs are fresh and eye-catching. So far our customer feedback has been overwhelmingly positive. She had knocked this job out of the park, and I look forward to the next time we have the opportunity to work together.
Loralie Raiche - Partner, HRO Chartered Professional Accountants